May 22, 2015 : Anna Okon
The
Outdoor Advertising Association of Nigeria is set to reward creative
excellence in the Out-of-Home sub-sector of the economy.
The programme targets practitioners and
creative brains behind impactful and meaningful outdoor adverts in the
country in the past one year and seeks to reward them in various award
categories.
According to OAAN president, Charles
Chijide, the event tagged, ‘be bold’ is an exhibition and poster awards
which started in 1997 as a way of promoting and rewarding excellence in
the out-of-home sub-sector of the Nigerian economy.
According to him, the 2015 posters awards
will be in 13 categories including dairy food and beverages, alcoholic
drinks, non-alcoholic drinks, financial services, public service/real
estate, electronics/electrical, automobile, accessories, household
products, pharmaceuticals, telecommunications, information and computer
technology as well as Grand Poster and Legend of Out-of-Home.
He
said, “As it is evident from the categories, we have tried to create
opportunities for all the sectors of the Nigerian economy. Our focus
however is primarily on those sub-sectors that regularly engage our
platforms to advertise their brands.
To ensure that the event is highly
successful, we have put in place a poster awards committee led by the
immediate past president, Otunba Kole Ademulegun.”
He added that the event would commence
with a stakeholders’ breakfast meeting and an interactive forum which
would hold the day before the main event.
According to the OAAN president, the
panel of judges will be made up of leading professionals and
practitioners in the different sectors relevant to advertising practice
in the country.
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